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 Top 5 Sunscreens Trending in the USA | 2025


Top 5 Sunscreens Trending in the USA |


Sun protection continues to be absolutely essential, and these top-selling formulas are delivering results and convenience. Based on bestseller lists, editorial favorites, and dermatologist recommendations, here are the most popular sunscreens you’ll find flying off the shelves across the country.



1. Neutrogena Ultra Sheer Dry-Touch Sunscreen (SPF 70/45)


Top 5 Sunscreens Trending in the USA |


Why It’s Trending:

The Neutrogena Ultra Sheer Dry-Touch line consistently ranks as a top Amazon best-seller for its lightweight feel, wide availability, and high SPF protection. It’s water-resistant, non-greasy, and excellent for daily use. 


How to Apply:


  • Shake well and apply a generous, even layer to all exposed skin.


  • Reapply every 2 hours or after swimming/sweating.


👉 Get Neutrogena Ultra Sheer Dry-Touch on Amazon



2. EltaMD UV Clear SPF 46 (Tinted or Untinted)


Top 5 Sunscreens Trending in the USA |


Why It’s Trending:

A top dermatologist-recommended favorite, especially for sensitive or acne-prone skin. Made with zinc oxide and niacinamide, this formula calms and protects without clogging pores. 


How to Apply:


  • Pump a nickel-sized amount for your face and neck.


  • Blend evenly before applying makeup. Reapply every 2 hours.


👉 Buy EltaMD UV Clear SPF 46 on Amazon



3. Supergoop! Unseen Sunscreen SPF 40


Top 5 Sunscreens Trending in the USA |


Why It’s Trending:

Beloved by beauty editors and makeup artists for its weightless, primer-like texture—it leaves no white cast or residue, ideal under foundation. 


How to Apply:


  • Apply a dime-sized layer on face and neck as your makeup base.


  • Reapply every 2 hours or after sweating.


👉 Shop Supergoop! Unseen SPF 40 on Amazon



4. La Roche-Posay Anthelios Melt-in-Milk Sunscreen SPF 60 (or Tinted SPF 40+)


Top 5 Sunscreens Trending in the USA |


Why It’s Trending:

Dermatologist-approved and designed for sensitive skin, this sunscreen offers high SPF protection in a fast-absorbing, non-greasy formula—oil-free and antioxidant-rich. 


How to Apply:


  • Apply liberally to the face and body.


  • Reapply every 2 hours, especially after sun exposure or activity.


👉 Order La Roche-Posay Anthelios on Amazon



5. CeraVe AM Facial Moisturizing Lotion SPF 30


Top 5 Sunscreens Trending in the USA |


Why It’s Trending:

A hybrid skincare product combining hydrating ceramides, niacinamide, and broad-spectrum SPF—perfect for simplifying your morning routine. It’s consistently featured in Amazon best-seller lists. 


How to Apply:


  • Use it as your final morning step—apply evenly to face and neck.


  • Reapply during the day if sun exposure continues.


👉 Buy CeraVe AM Moisturizer SPF 30 on Amazon



Why These Sunscreens Matter in 2025


  • Consumer trust & sales: Neutrogena, CeraVe, and EltaMD regularly top market charts and Amazon best-seller lists. 


  • Dermatologist recommendations: EltaMD, La Roche-Posay, and Supergoop! frequently receive expert endorsements due to their effective formulas. 


  • Texture innovation: Lightweight, invisible sunscreens like Unseen Sunscreen are changing how people incorporate SPF into daily beauty routines.

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